Clik here to view.
Corporate Branding Strategy Defined
The competition in the global business environment is tough and achieving a unique position and competitive advantage is becoming more and more difficult and expensive. The high level of investment...
View ArticleClik here to view.
Benefits of the Corporate Brand
There are several benefits from employing a corporate branding strategy which a corporation can exploit. First of all, a strong brand including a corporate brand is no less or more than the face of...
View ArticleClik here to view.
The Chief Marketing Officer – A New Boardroom Role
The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years. Given the tremendous marketing potential offered by the new media and...
View ArticleClik here to view.
Celebrity Endorsement Guide
Nike is known around the world for being one of the most iconic brands. It was recently ranked as the world’s 25th most valuable brand in terms of its brand value – USD10.8 billion – by the annual...
View ArticleClik here to view.
Brand Strategy For The Chinese CEO
Chinese organizations have unique challenges and advantages in their home market. Here are 10-steps specifically designed for Chinese CEO's to successfully channel their resources to build powerful...
View Article